SEO stands for "Search Engine Optimization." It is a digital marketing strategy that focuses on improving the visibility and ranking of a website or a webpage in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to drive more organic, unpaid, and relevant traffic to a website. Unlike paid advertising, which stops generating traffic and leads as soon as you stop paying for it, good SEO can continue to generate traffic and leads over time, even if you stop actively optimizing your website.
There are two primary types of SEO: on-page and off-page. On-page SEO refers to optimizing the content and HTML source code of a website or webpage, including the use of relevant keywords, meta tags, headers, and internal links. Off-page SEO refers to activities outside of a website that can impact its ranking, such as link building, social media engagement, and influencer outreach.
Good SEO helps to increase the visibility of your website or webpage in search engine results pages, which can lead to more traffic and exposure for your business. When your website appears at the top of search results, it can enhance your credibility and authority in the eyes of potential customers, as they perceive top-ranking sites as more trustworthy and reliable.
SEO is a constantly evolving field, and search engines are constantly updating their algorithms to deliver the best results to users. Therefore, SEO requires ongoing analysis, testing, and optimization to stay relevant and effective.
Here are 6 ways you can boost your SEO on your website:
Relevant and High-Quality Content
Search engines prioritize content that is relevant, informative, and high-quality. Make sure your website has well-written and well-researched content that satisfies the needs of your target audience.
Use of Relevant Keywords
Identify the relevant keywords and phrases that your target audience would use to search for your product or service, and use them strategically throughout your website content. But don't overuse them or stuff them in unnaturally. Don't know which keywords to use? Try this free keyword tool to get you started.
Optimize Website Structure
Ensure that your website is structured in a way that is easy for both users and search engines to navigate. Use a clear and logical site hierarchy, internal linking, and optimized URLs.
Make sure your website is mobile-friendly and responsive to ensure that users can access your site easily from their mobile devices. A mobile-friendly site is essential for good SEO, as Google prioritizes mobile-friendly sites in its search results.
Meta Tags and Descriptions
Ensure that all of your website's pages have unique and descriptive meta tags and descriptions that accurately describe the content of the page. This helps search engines and users understand what your website is about.
Regular Updates and Fresh Content
Regularly updating your website with fresh and relevant content shows search engines that your website is active and up-to-date. It also encourages users to come back to your site for more information. You can do this by including a blog that you post on regularly, or even by linking your social media accounts to your page. Find a routine that works for you and plan on adding new content regularly. Personally, I like to work on creating new content with my Saturday morning latte.