top of page

Creative Merch Ideas to Promote Your Book Release

Calling all wordsmiths and bibliophiles, gather 'round for a delightful journey into the realm of promotional merchandising tailored specifically for the grand spectacle that is a book release! Like a potter molding clay, crafting the perfect promotional strategy for your literary masterpiece requires a touch of magic and a dash of quirkiness. After all, what better way to captivate your readers' hearts than by enchanting them with delightful trinkets and treasures that breathe life into your story's world? From whimsical bookmarks that double as time-travel devices to cozy bookish apparel that whispers literary secrets, we are about to unleash a treasure trove of ideas that will set your book launch apart as an unforgettable adventure. So, don your reading glasses and prepare to be spellbound as we dive into a kaleidoscope of imaginative and irresistible promotional merch ideas, certain to turn your book release into a literary carnival unlike any other! Promotional merchandise is a fun and effective way to generate excitement and interest in your book release. Here are some creative merch ideas to help promote your book.

tote bag mockup

Book-themed Tote Bags

Design tote bags featuring your book cover or quotes from the book. Tote bags are practical and can serve as a mobile billboard for your book.

Character Enamel Pins

Create enamel pins inspired by your book's main characters. Enamel pins are trendy, collectible, and can be worn on bags, jackets, or hats. You can get high-quality custom enamel pins at The Studio.

Bookish Mugs

Design mugs with book-related illustrations, quotes, or your book cover. Mugs are a popular item that readers can use daily while savoring their favorite beverages.

Custom Bookmarks

Craft custom bookmarks featuring your book cover, character illustrations, or memorable quotes. Bookmarks are perfect for giveaways or book club promotions. You can get some really nice bookmarks printed over at Vistaprint.

Quote Posters and Art Prints

Turn powerful quotes from your book into beautiful posters or art prints. These can be sold or given away as exclusive rewards during your book launch.

Book-themed Notebooks

Design notebooks with your book cover or related illustrations on the cover. Notebooks make great giveaways or incentives for pre-order campaigns.

Book-inspired Candles

Collaborate with a candle maker to create book-inspired scented candles based on settings or moods from your book.

Themed Bookplates

Create custom bookplates that readers can use to personalize their copies of your book. Include a space for the reader's name and a special message from you.

Book-related Stickers

Design stickers featuring elements from your book, such as symbols, characters, or quotes. Stickers are versatile and can be used on laptops, water bottles, and more.

Book-themed Puzzle

Partner with a puzzle maker to create a jigsaw puzzle featuring your book cover or an intricate illustration from the book. Create your own puzzle via Print on Demand here.

Story-inspired Wearables

Design wearable items like T-shirts, hoodies, or hats with book-related artwork, quotes, or symbols.

Exclusive Bookplates

Offer signed bookplates for readers who purchase your book during the launch period. Personalize each bookplate with the reader's name and a short message.

Limited-edition Book Box

Create a limited-edition book box that includes your book, along with some of the merch items mentioned above. Make it an exclusive and sought-after item for your most dedicated fans.

Remember to align your promotional merchandise with the themes and aesthetics of your book. Creative and unique merch items will not only delight your readers but also serve as valuable marketing tools to promote your book release.


Recent Posts

See All


Vendel Rising by L. A. Warren
El Cajon
The Lady and the Rake
Celtic Dragon
Creative Writing
White Lie
Shrouded in Blackness
I am Free
Whispers of Liberty
Heart of Steel
The Stepfather
A Royal Disposition
Tall Poppy Syndrome
The Immortal Seeds
Hell Holes Book 3
The Reluctant Observer
bottom of page