Social media is a great way to reach readers who may not know about you and your book! Let's be honest: social media can be a bit of a black hole. But that doesn't mean it isn't worth using. In fact, it can be one of the best ways for you as an author to connect with new readers who wouldn't otherwise discover your work. Social media is a great way to reach your audience and promote yourself as an author. Whether you're just starting out or looking for ways to engage with readers, here are 7 tips for marketing your novel on social media.
1. Know your audience.
You should know your audience. If you don't, how will you know what they like and what they are interested in? You also need to know how best to reach them.
That's not all! You also have to consider whether or not the platform is right for your novel. Some novels work better than others on certain platforms; some genres lend themselves better than others do when it comes down to getting the word out there through social media channels like Facebook or Instagram.
2. Use hashtags to engage with readers.
Hashtags are a great way to connect with other people who are interested in the same topic, and they can help you find new readers.
Hashtags also help your book stand out when it comes time for people to search for something on social media. If someone is looking for something specific and your hashtag is used in that post or comment, then it will pop up as part of their search results! You'll have an opportunity to reach those potential readers who may not otherwise have seen what you had posted online because they were searching specifically for the information provided by your hashtag
3. Keep it simple and personal.
The most important thing to remember when marketing your novel on social media is that you are the best person to do it. You know the story inside out, and you love it so much that it's hard for you not to share all of its details with everyone who will listen. This can be a great asset when it comes time for marketing because readers want authors who are passionate about what they write and have a unique voice behind their work--but there can also be drawbacks if this passion gets in the way of creating an engaging post or tweet.
So how do we strike a balance between being ourselves and sharing our work? The key here is keeping things simple and personal by making sure each post tells its own story rather than focusing solely on promoting something specific like book sales or appearances at conventions (though these things are important too). If possible, try adding some humor into posts whenever possible; studies show that using hashtags helps increase engagement among followers; try including these hashtags at least once every few days!
4. Share your book cover design.
The first step to creating a book cover that draws readers in is using a professional designer (like us! 😊). A good cover design will make your novel stand out from the crowd, so it's worth investing in hiring someone who knows what they're doing. Once you've got your cover ready to go, share it with friends and family members who are willing to give feedback on your work--you may have overlooked something in your excitement!
Once their feedback has been incorporated into the design process (or discarded altogether), use mockups of your book cover design on social media posts as well as images within posts themselves. This way, people can see what all those pretty fonts look like on an actual page of text and get excited about reading more than just the synopsis!
5. Share excerpts from your book.
If you're a writer, then you know how hard it is to get people excited about your book. The only thing that can make them more excited than reading the first chapter of your book is reading an excerpt from your novel!
The best place to share excerpts of your work is on social media, where they'll be seen by friends and family who are already invested in what you're doing. If someone likes what they see (and if their friends also like it), then they might share it with their own followers--and so on. Eventually, this could lead all the way up to Oprah Winfrey herself noticing how amazing your writing style is!
6. Cross-promote with other authors.
You can also cross-promote other authors' books. You might want to share their book cover design, excerpts from their books, or even a link to their website or blog. This will help them get more exposure and you'll be helping out another writer in the process!
7. Use images in posts to increase engagement and views/impressions.
Images are more engaging than text. For example, if you post a picture of your book cover and ask people to share the post in order to win a prize, they will be more likely to do so because it's an image instead of plain text.
Images can also be used to promote your brand and personality--for example, if you want people to know more about what kind of books or movies/TV shows that interest you (or just generally who are), then posting images related with these topics will help them get a better idea about who you are as well as what kind of content they should expect from your social media accounts in future posts by showing behind-the-scenes footage from filming sessions or interviews where authors talk about their latest releases etcetera...
Social media is a great way to reach readers who may not know about you and your book!
Social media also allows you to market directly to existing fans, allowing them access to updates on upcoming projects (or even just letting them know what's going on in real life). It’s also a great way for readers to share their favorite parts of the book with each other, which can help increase sales.